How does a small agency like JumpStart Matrix stay on top of the latest trends.. and still deliver for clients?
That right cohesive mix of online and offline marketing channels covered between client and agencies is an interesting one.
We at JSM also try to act as mentors for our clients with our Strategic Consulting advice.
We are much more than web designers or developers.
Many of our clients view us as an integral part of their Team even when we are not “in House”!
How has online marketing changed in the last few years?
The face of online marketing has undergone significant changes in the last few years.
These shifts highlight the importance of mobile optimisation, video content, personalisation, AI automation, customer experience, authentic storytelling, social media marketing and data privacy in today’s online marketing landscape.
Adapting to these changes and staying ahead of emerging trends is crucial for businesses to effectively reach and engage their target audiences. This is what JumpStart does BEST
What are some of these changes or shifts?
Shift towards mobile:
Mobile usage has skyrocketed, and it has become the dominant platform for online activities.
Marketers have had to adapt their strategies to cater to mobile users, optimising websites for mobile devices and implementing mobile-specific advertising and targeting approaches.
Is your business totally optimised for mobile?
Focus on customer experience:
Customer experience has become a key differentiator in online marketing.
Brands now prioritise creating seamless and personalised experiences across touchpoints, from website navigation to customer support
Marketers must emphasise building customer loyalty, fostering engagement and creating positive interactions throughout the entire customer journey.
Shift towards authentic and user-generated content:
Consumers are increasingly seeking authenticity and genuine connections with brands.
User-generated content (UGC), influencer marketing and brand storytelling have gained prominence
Marketers leverage UGC to build trust, encourage customer advocacy, and enhance brand credibility.
Personalisation and targeted advertising:
Advances in technology and data analytics have enabled more precise targeting and personalised marketing.
Marketers can leverage user data and insights to strategically create tailored experiences, deliver relevant content and target specific audience segments with precision.
Personalised email marketing, dynamic content and retargeting ads have become commonplace.
Rise of social media:
Social media platforms have evolved into powerful marketing channels- for some businesses more than others.
Many businesses have recognised the importance of establishing a strong presence on platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube.
‘SMM (Social Media Marketing, influencer marketing and community building have become integral components of online marketing strategies – but the ‘right mix’ of channels is VERY important.
Influence of AI and automation: Artificial intelligence (AI) and automation have revolutionised online marketing… but there is a need for caution at this point.
Marketers can leverage AI algorithms for predictive analytics, customer segmentation, chatbots and personalised recommendations.
Automation tools streamline tasks like email marketing, social media posting, ad campaign management and data analysis can free up time for strategy and creativity.
However, as an emerging technology, there ARE “teething ” issues….Get some strategic advice!
Growth of video content:
Video has emerged as a highly engaging and popular content format.
Platforms like YouTube ( Google owned and the 2nd biggest Search engine on the Planet) and others like Instgram and TikTok have seen explosive growth, as social media platforms have increasingly incorporated video features.
Marketers have shifted focus to get their clients to create compelling video content, including product demos, tutorials, testimonials and live streaming
Privacy and data protection:
Data privacy concerns and regulations worldwide have prompted changes in online marketing practices.
Stricter data protection regulations like the GDPR and CCPA require marketers to be transparent about data collection and usage.
Marketers have adapted by implementing secure data practices, obtaining user consent and respecting privacy preferences.
The frequently unwelcome news that even more unique content is now required to keep your site’s standing in the ranking’s (or to improve it!) is what most time poor business owners dread.
That’s why JumpStart offers a range of solutions for your business and site:
Get help and results- Book a Free call today!
*Updated July 2023