Everyone wants to know more about the evolution of AI, good and bad, especially for content creation /generation and SEO The rise of AI-generated content has revolutionised SEO strategies, offering both opportunities and challenges for content creators and businesses...
Local Search is hugely important for Digital Marketing, Sales and SEO—for EVERY business, especially for businesses that have a physical presence or serve specific regions. Think of it as your digital “Open for Business” sign to your local community It is also...
DDDM – what is it? Most business owners eyes glaze over when I start talking about data and DDDM (Data Driven Decision Making). I get it. Let me try to simplify this and help you understand why your business NEEDS someone that looks at data to help your bottom...
ChatGPT and SEO; there is so much talk out there about the impact of AI ( Artificial Intelligence) particularly when it comes to Search Results & SEO strategy Think of Google’s Algorithm and ChatGPT’s approach in the Search Engine Results Pages (SERPs) as...
I attended a Networking event for local businesswomen this week. I was asked by one of the group “As a Google Agency, does Google send you a list of all the changes & Updates they make?” The answer is No. (I wish!) How do you stay on top of Google...
Google talks about this ” Consumer Confidence Gap” “In today’s increasingly uncertain environment, for consumers, the confidence gap can feel wider than ever. That is, the space between wondering and knowing that they’ve made a confident purchase...