DDDM – what is it? Most business owners eyes glaze over when I start talking about data and DDDM (Data Driven Decision Making). I get it. Let me try to simplify this and help you understand why your business NEEDS someone that looks at data to help your bottom...
ChatGPT and SEO; there is so much talk out there about the impact of AI ( Artificial Intelligence) particularly when it comes to Search Results & SEO strategy Think of Google’s Algorithm and ChatGPT’s approach in the Search Engine Results Pages (SERPs) as...
I attended a Networking event for local businesswomen this week. I was asked by one of the group “As a Google Agency, does Google send you a list of all the changes & Updates they make?” The answer is No. (I wish!) How do you stay on top of Google...
Google talks about this ” Consumer Confidence Gap” “In today’s increasingly uncertain environment, for consumers, the confidence gap can feel wider than ever. That is, the space between wondering and knowing that they’ve made a confident purchase...
Is it Ok to use AI (Artificial Intelligence) Tools to create your content? Several of my clients have asked me about AI tools like ChatGPT recently As my challenge (and theirs) is always getting more content actually created and published- and the temptation to just...
Google explains “Many creators are familiar with the concept of E-A-T, which is used in how we evaluate if our search ranking systems are providing helpful, relevant information. Would ordinary people feel the results they get demonstrate E-A-T, that is:...