Google’s AI Mode is Here: 5 Questions Every Marketer Must Answer Now
The release of Google AI Mode (Google’s new name for the Search Generative Experience, or SGE, in Australia) on Oct 11th, marks the next era of information discovery….the search landscape in Australia just underwent a significant transformation. Powered by a...
Skype is closing down – How do I save my Files?
Many of us have used the Skype Platform for years, before Zoom, Google Meet and others. Get ready to save your Files & Chat history! Skype closing down Summary The ABC advised :”Microsoft is retiring Skype to shift its focus to its larger active user base,...
Why your GBP (Google Business Profile) is critical for Local Search results
Is Your GBP (Google Business Profile) Page a Ghost Town? (Or a Thriving Hub of Activity?) Google Business Profile (GBP- formerly Google My Business) is a free tool provided by Google. It allows businesses to manage their online presence across Google, including Search...
Updates on the Evolution of AI (Artificial Intelligence) Content Creation and SEO
Everyone wants to know more about the evolution of AI, good and bad, especially for content creation /generation and SEO The rise of AI-generated content has revolutionised SEO strategies, offering both opportunities and challenges for content creators and businesses...