Google talks about this ” Consumer Confidence Gap” “In today’s increasingly uncertain environment, for consumers, the confidence gap can feel wider than ever. That is, the space between wondering and knowing that they’ve made a confident purchase...
Is it Ok to use AI (Artificial Intelligence) Tools to create your content? Several of my clients have asked me about AI tools like ChatGPT recently As my challenge (and theirs) is always getting more content actually created and published- and the temptation to just...
Google explains “Many creators are familiar with the concept of E-A-T, which is used in how we evaluate if our search ranking systems are providing helpful, relevant information. Would ordinary people feel the results they get demonstrate E-A-T, that is:...
Why should any business invest in Google Ads? It’s Measurable (Who doesn’t love ROI (Return On Investment) Ads drives More Sales (Sales is a numbers game- You need Traffic!) It’s Faster Than SEO (SEO IS important – Yes! but there is too much “noise”...
Neil Patel :When you’re knee-deep into the design of your website, it’s hard to admit this fact: Some of the pages on your website are more important than others. Do you know the Top Pages you need to create for your Website? We can help with some ideas!...
Google announced it’s shutting down it’s market research product Google Surveys. “Whether you’re looking to test creative campaigns, collect important information, or gauge reactions to a recent event, consumer insights are critical. Google Surveys offers...