How to Close the Consumer “Confidence Gap’ for Your Business?
Google talks about this ” Consumer Confidence Gap” “In today’s increasingly uncertain environment, for consumers, the confidence gap can feel wider than ever. That is, the space between wondering and knowing that they’ve made a confident purchase...
Google- Yes or No on AI Generated Content?
Is it Ok to use AI (Artificial Intelligence) Tools to create your content? Several of my clients have asked me about AI tools like ChatGPT recently As my challenge (and theirs) is always getting more content actually created and published- and the temptation to just...
What is Google’s E-E-A-T? and how it affects SEO
Google explains “Many creators are familiar with the concept of E-A-T, which is used in how we evaluate if our search ranking systems are providing helpful, relevant information. Would ordinary people feel the results they get demonstrate E-A-T, that is:...
How to know IF Google Ads will work for Your Business
Why should any business invest in Google Ads? It’s Measurable (Who doesn’t love ROI (Return On Investment) Ads drives More Sales (Sales is a numbers game- You need Traffic!) It’s Faster Than SEO (SEO IS important – Yes! but there is too much “noise”...