Many clients struggle with appreciating this point when we say things like let’s put “Home” and ” About” in the Footer, not Header Navigation Menu I have written on Header and Footer Navigation Menus before, for the importance of website...
Everyone wants to know more about the evolution of AI, good and bad, especially for content creation /generation and SEO The rise of AI-generated content has revolutionised SEO strategies, offering both opportunities and challenges for content creators and businesses...
Local Search is hugely important for Digital Marketing, Sales and SEO—for EVERY business, especially for businesses that have a physical presence or serve specific regions. Think of it as your digital “Open for Business” sign to your local community It is also...
ChatGPT and SEO; there is so much talk out there about the impact of AI ( Artificial Intelligence) particularly when it comes to Search Results & SEO strategy Think of Google’s Algorithm and ChatGPT’s approach in the Search Engine Results Pages (SERPs) as...
I attended a Networking event for local businesswomen this week. I was asked by one of the group “As a Google Agency, does Google send you a list of all the changes & Updates they make?” The answer is No. (I wish!) How do you stay on top of Google...
Friction on a website refers to any element or aspect in your site’s design that creates obstacles, confusion or frustration for visitors, hindering their ability to navigate, complete tasks, or achieve their goals It represents the points of resistance or...