by maggie | GBP (Google Business Profile), SEO
In 2026, a Google Business Profile (GBP) is no longer a static digital business card. It has evolved into a High Intent Lead Capture tool. When an Australian (or any other) buyer finds you in the Local 3-Pack, they aren’t just “browsing.” They are...
by maggie | GBP (Google Business Profile), SEO
In the early days of digital marketing, “SEO” was a game of keywords. Today, in the era of Multimodal AI and ‘Visual Proof’, Google doesn’t just read your text, it “watches” your business. (I know it sounds a little creepy..but...
by maggie | GBP (Google Business Profile), SEO
The Local 3-Pack on GBP (Google Business Profiles) this is also known as the Map Pack, is the prominent block of three business listings that appears at the very top of Google Search results when someone searches for a local service (e.g., “Plumber near...
by maggie | AI (Artificial Intelligence), Blog, SEO
The release of Google AI Mode (Google’s new name for the Search Generative Experience, or SGE, in Australia) on Oct 11th, marks the next era of information discovery….the search landscape in Australia just underwent a significant transformation. Powered by a...
by maggie | AI (Artificial Intelligence), SEM, SEO
Google Integrates Ads into AI Overviews, doubling down on AI to revolutionise its advertising platform, promising a more dynamic and personalised experience for both users and advertisers. The digital marketing world is buzzing! Is this new development a Game Changer?...
by maggie | AI (Artificial Intelligence), SEO
“AI Overviews” …what are they? Google’s explanation : ” AI Overviews offer a preview of a topic or query based on a variety of sources, including web sources. As such, they are subject to Search’s preview controls….. AI...
