Google Integrates Ads into AI Overviews: A Game Changer?
Google Integrates Ads into AI Overviews, doubling down on AI to revolutionise its advertising platform, promising a more dynamic and personalised experience for both users and advertisers. The digital marketing world is buzzing! Is this new development a Game Changer?...
Google, SEO and AI Overviews in Search
“Ai Overviews” …what are they? Google’s explanation : ” AI Overviews offer a preview of a topic or query based on a variety of sources, including web sources. As such, they are subject to Search’s preview controls….. AI...
Why your GBP (Google Business Profile) is critical for Local Search results
Is Your GBP (Google Business Profile) Page a Ghost Town? (Or a Thriving Hub of Activity?) Google Business Profile (GBP- formerly Google My Business) is a free tool provided by Google. It allows businesses to manage their online presence across Google, including Search...
Website Client Budget vs Expectation Challenges
Website Client Budget vs Expectations: When website design or marketing Clients Think “Pretty Pictures” = Instant Success (Spoiler: It Doesn’t) Ah, the classic “make it look pretty” brief. We’ve all been there. Clients come to us...