by maggie | Business Strategy Consulting, SEO
Friction on a website refers to any element or aspect in your site’s design that creates obstacles, confusion or frustration for visitors, hindering their ability to navigate, complete tasks, or achieve their goals It represents the points of resistance or...
by maggie | Business Strategy Consulting, SEO
The term “flow” on a website typically refers to the smooth and intuitive navigation experience that visitors have as they interact with the site. It encompasses (or should) the logical sequence of steps or actions a visitor to your site takes, from...
by maggie | Business Strategy Consulting, SEO
A site audit is a comprehensive analysis of a website to assess its performance, usability and overall ‘health’ It involves evaluating various aspects of the website, including its design, content, technical elements, SEO and UX (User Experience) The...
by maggie | Business Strategy Consulting, SEO
Part of being Strategic Online Marketing Consultants means just like any other Industry professional, we need to keep up to date on all things Google. That means reading, reading, reading and across diverse sources, that must be reputable and with deep knowledge. Then...
by maggie | Business Strategy Consulting, SEO
The wording of your Header Navigation Menu can (and does) play a role in how Google crawls and indexes your website. Google’s crawlers analyse the content of your site’s pages (from top to bottom) to understand their context and relevance for people typing...
by maggie | Business Strategy Consulting, SEO
The Footer Menu serves as a navigational element that appears at the bottom of your site’s page(s). It provides users with easy access to important links and information. What are the differences between Footer and Header Navigation Menus? The Footer Menu and...
