by maggie | GBP (Google Business Profile), SEO
Why does it seem Google is ghosting your GBP/ Maps/ Business? JumpStart Matrix · April 2026 Estimated read time: 6 minutes Ever feel like you’re shouting into a void? You’ve submitted the paperwork. You’ve filmed the video walkthrough. You’ve...
by maggie | GBP (Google Business Profile), SEO
In 2026, a Google Business Profile (GBP) is no longer a static digital business card. It has evolved into a High Intent Lead Capture tool. When an Australian (or any other) buyer finds you in the Local 3-Pack, they aren’t just “browsing.” They are...
by maggie | GBP (Google Business Profile), SEO
In the early days of digital marketing, “SEO” was a game of keywords. Today, in the era of Multimodal AI and ‘Visual Proof’, Google doesn’t just read your text, it “watches” your business. (I know it sounds a little creepy..but...
by maggie | GBP (Google Business Profile), SEO
The Local 3-Pack on GBP (Google Business Profiles) this is also known as the Map Pack, is the prominent block of three business listings that appears at the very top of Google Search results when someone searches for a local service (e.g., “Plumber near...
by maggie | AI (Artificial Intelligence), Blog, SEO
The release of Google AI Mode (Google’s new name for the Search Generative Experience, or SGE, in Australia) on Oct 11th, marks the next era of information discovery….the search landscape in Australia just underwent a significant transformation. Powered by a...
by maggie | AI (Artificial Intelligence), SEM, SEO
Google Integrates Ads into AI Overviews, doubling down on AI to revolutionise its advertising platform, promising a more dynamic and personalised experience for both users and advertisers. The digital marketing world is buzzing! Is this new development a Game Changer?...
