The Top Things To Know and Do When Creating Your ‘Brand’
Creating a strong ‘brand’ involves several important elements that collectively shape the perception, identity and recognition of your business. Not surprisingly, Adobe has some thoughts: What is a brand? A brand is a set of visual assets, stylistic...
How to find your Niche and SubNiche Markets
Obviously, you need to have a great product or service first, to sell to a “hungry market” Once you do, then you need to look at where , who and how you will get potential clients. Finding your Niche and Sub-niche markets involves a combination of...
How to find your Ideal Client and Target Market
Everyone is always telling you to focus on your Avatar or “Ideal Client” to market to effectively! But how to do that!? “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”...
5 Steps to Define your World: Purpose and Mission
How do you stay clear on your brand/business purpose and mission and think about what and how your business separates you from the competition? Staying clear on your brand/business purpose, mission, and differentiation from the competition requires ongoing reflection,...