What is SEM? (Search Engine Marketing)

What is SEM? (Search Engine Marketing)

by | SEM

Search Engine Marketing (SEM) is a digital marketing strategy aimed at increasing a website’s visibility in Search Engine Results Pages (SERPs) through paid advertising techniques. I like Wordstream’s thoughts below (JSM says this same thing to clients all...
How to know IF Google Ads will work for Your Business

How to know IF Google Ads will work for Your Business

by | Blog, SEM

Why should any business invest in Google Ads? It’s Measurable (Who doesn’t love ROI (Return On Investment) Ads drives More Sales (Sales is a numbers game- You need Traffic!) It’s Faster Than SEO (SEO IS important – Yes! but there is too much “noise”...
SEM with Google Ads (Adwords)

SEM with Google Ads (Adwords)

by | Business Strategy Consulting, SEM

SEM with Google Ads (Adwords) Google is always changing the rules ( for SEO in particular) so the best way for YOUR business or service to be found on those (SERP’s) Search Engine Results Pages is to ADVERTISE Organic Listing are VERY difficult to achieve these...