Google Integrates Ads into AI Overviews: A Game Changer?
Google Integrates Ads into AI Overviews, doubling down on AI to revolutionise its advertising platform, promising a more dynamic and personalised experience for both users and advertisers. The digital marketing world is buzzing! Is this new development a Game Changer?...
What is SEM? (Search Engine Marketing)
Search Engine Marketing (SEM) is a digital marketing strategy aimed at increasing a website’s visibility in Search Engine Results Pages (SERPs) through paid advertising techniques. I like Wordstream’s thoughts below (JSM says this same thing to clients all...
How to know IF Google Ads will work for Your Business
Why should any business invest in Google Ads? It’s Measurable (Who doesn’t love ROI (Return On Investment) Ads drives More Sales (Sales is a numbers game- You need Traffic!) It’s Faster Than SEO (SEO IS important – Yes! but there is too much “noise”...