SEM with Google Adwords

Google is always changing the rules ( for SEO in particular) so the best way for YOUR business or service to be found on those Results pages is to ADVERTISE

Local SME (Small Medium Enterprise)businesses in particular can take advantage of Google Research on consumers with up to the minute data to market with Google Adwords VERY effectively at a very reasonable cost!

I’ve  passed the ‘Advanced Search’ exam for Google Adwords several times and have been thinking of how best  to explain ‘in a nutshell’ why ANY business should (read MUST  & could) do SEM with Google Adwords PPC (Pay Per Click) Campaigns !

In my opinion ( and many others) Pay Per Click advertising is ‘bang for buck’ the best value for the cost of adverting on ANY channel… when done correctly.

People that know me may laugh to think of me at a loss for words.
I have been reading and found this in Google’s own support area ( I took a screenshot)
[airesizeimg src=”” title=”Advertising with google Adwords” alt=”Business Benefits of Google Adwords” class=”aligncenter size-full wp-image-755″ ]

I keep hearing the average SME owner tell me that they “need SEO” (Search Engine Optimisation)
Well.. yes..But only after testing their offer in the market with SEM. That means Adwords!

You do not know what IS working on your site until you do a Campaign in Adwords, because what those ‘visitors’ ( aka traffic) actually do when they land on your site will tell you a great deal about its content , navigation and functionality.

Then you also have some clues as to what needs help with SEO.

Be prepared to write and record videos, as CONTENT is the driver for results. I cannot stress this enough.
I am going to try to start breaking down the essentials in regular posts on Adwords & SEM in general, as if you are not using PPC on Adwords in particular, you are missing out on the lifeblood of your business..potential clients/buyers!