Top 20 Search Engine Optimisation Basics for Websites:

What IS SEO (Search Engine Optimisation) now?

SEO has really changed in the last 3 years , after all Google’s Updates and changes to their algorithms.
Outdated SEO techniques CAN hurt your business on Google.

Don’t have time to do SEO yourself? No idea where to start?
For a Quote OR  SEO Site Review   and help with fixing your site’s SEO – Call Maggie on 02 8033 5927 or Get Started here

Here is a handy Checklist list of ‘Must Do’s”  from Google themselves on the subject.

 Correct SEO :

  • Create unique, accurate Page titles
  • Make use of the “description” Meta tag
  • Improve your Site Structure
  • Improve the structure of your URLs
  • Make your site easier to navigate
  • Optimise your Content ( eg articles, videos, images)
  • Offer quality content and services
  • Write better ‘anchor text’
  • Optimize your use of images ( Do you know what ‘Alt Text’ is?)
  • Use Heading tags appropriately
  • Dealing with Crawlers
  • Make effective use of robots.txt
  • Be aware of rel=”nofollow” for links
  • SEO for Mobile Phones – It’s DIFFERENT!
  • Notify Google of mobile sites
  • Guide mobile users accurately
  • Promotions and Analysis
  • Promote your website in the right ways
  • Make use of free webmaster tools ( now called ‘Search Console’
  • Be VERY careful with Linking! For a Quote OR an SEO Site Review  / help with fixing your site’s SEO – Call Maggie on 02 8033 5927 or Get Started here 

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Maggie Holley is an Google Certified Online Marketing Consultant, former Sales Manager and Coach, experienced in all facets of internet marketing