What is a “Hook” on a Sales Landing Page?
A Hook on a sales landing page refers to a compelling and attention-grabbing element or message, designed to captivate visitors and entice them to take a desired action, such as making a purchase, signing up for a service, or providing their contact information. The...
What is Google’s “Helpful Content” Update?
In August 2022, Google rolled out a significant update called “Helpful Content”. Google explains this update in these ways : “Google Search is always working to better connect people to helpful information. To this end, we’re launching what...
The ‘Green Pumpkin’ concept for New Business Opportunities
What is the New Business Opportunity concept we call GREEN PUMPKINS? It’s an analogy JumpStart’s Team coined, that we use to explain a particular concept to our clients. The essence of the “Green Pumpkins” concept? Using the data and research...
What is Cornerstone Content and How Do You Create It?
Cornerstone content is the core of your website (or should be!) What is Cornerstone Content? Cornerstone content consists of the best, most important articles on your site; the pages or posts you want to rank highest in the Search Engines like Google. Cornerstone...