What are the best Keyword Research Tools?
I was a guest expert on an Online Marketing All Day Event recently., I explained to the groups that Keyword Research is fundamental to your success online. A few people asked me ” How can we do our own Keyword Research and not have to pay other people to do...
What is a “Hook” on a Sales Landing Page?
A Hook on a sales landing page refers to a compelling and attention-grabbing element or message, designed to captivate visitors and entice them to take a desired action, such as making a purchase, signing up for a service, or providing their contact information. The...
What is Google’s “Helpful Content” Update?
In August 2022, Google rolled out a significant update called “Helpful Content”. Google explains this update in these ways : “Google Search is always working to better connect people to helpful information. To this end, we’re launching what...
The ‘Green Pumpkin’ concept for New Business Opportunities
What is the New Business Opportunity concept we call GREEN PUMPKINS? It’s an analogy JumpStart’s Team coined, that we use to explain a particular concept to our clients. The essence of the “Green Pumpkins” concept? Using the data and research...