Cornerstone content is the core of your website (or should be!)
What is Cornerstone Content?
Cornerstone content consists of the best, most important articles on your site; the pages or posts you want to rank highest in the Search Engines like Google.
Cornerstone articles are usually relatively long, informative articles, combining insights from different blog posts and covering everything that’s important about a certain topic.
Typically, each piece of cornerstone content acts as both an entry point and ultimate resource to a topic with high search volume.
So, What makes it Cornerstone content?
The focus and intent is to provide the best and most complete information on a particular topic, rather than to sell products or Services.
Theses articles should reflect your business acumen as well as help communicate your experience and knowledge of the topic, to help with Google’s E-E-A-T’ ( Experience, Expertise Authority Trustworthiness)
“Cornerstone content has a lot of advantages. The first and most obvious is that it helps to establish your authority on a specific topic. It increases trust among your target users who are seeking information, which can lead to repeat visits to your website and higher conversion rates. In addition, cornerstone pages often rank well in search results because they’re typically:
- Long-form and in-depth
- Link worthy and shareworthy
- Linked to all of your other content, which helps search engines recognize its importance”
If your cornerstone Post or Page does rank high on the first page of a relevant SERP, it can significantly boost brand awareness and the number of relevant visitors that land on your website.
This, in turn, can make it easier to generate qualified leads consistently.
Yoast is an excellent source for information on this topic.
“Cornerstone content is the core of your website.
It consists of the best, most important articles on your site; the pages or posts you want to rank highest in the search engines. Cornerstone articles are usually relatively long, informative articles, combining insights from different blog posts and covering everything that’s important about a certain topic.
Their focus is to provide the best and most complete information on a particular topic, rather than to sell products.
Still, they should reflect your business or communicate your mission perfectly….. Cornerstone content plays a significant role in any SEO strategy. “
Cornerstone content can be either a blog post or a page.
But whichever they are, you should make sure they’re very well written, update them often, and aim to get them to rank for your most competitive keywords.
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