SEO – Search Engine Optimisation

SEO ( Search Engine Optimisation) has changed over the years with Google’s (and other Search Engine’s) Updates.

What is the new SEO Focus?

These ongoing changes highlight the evolving nature of SEO, which now has more focus on:

  • UX (User experience)
  • Mobile optimisation – Google is “mobile first” (meaning it ranks your site on how it performs on a Mobile NOT a Desktop!)
  • Content quality
  • Adapting to new (consumer) search trends.To stay competitive, businesses need to stay up-to-date with these changes and continuously refine their SEO strategies.
    You need us to review your site to see if it still works to get you found online:
    Order our Site Review Report or Consulting time with us and find out where your site is leaking money.
    I’ve written another post on the ‘Top 20 SEO Website basics’ here.There are a lot of pitfalls with old school SEO- now considered ‘Black hat’ and penalised by Google eg Stuffing keywords into your content and linking to any old site.
    Don’t be penalised- get JSM to do an SEO Audit and we will tell you where things need to be improved or changed.
    Get help with SEO- Book a Free call today!Other things to remember!

    1. Organic visibility: SEO helps your website gain visibility in organic (non-paid) search engine results.
      When your website ranks higher in search engine results pages (SERPs), it increases the likelihood of users finding and visiting your site.
      Organic traffic can be a significant source of targeted and valuable visitors- but you need to understand how this works and have the RIGHT strategies in place! 
    2. Credibility and trust: High rankings in search results are often associated with credibility and trustworthiness
      Users can tend to trust websites that appear on the first page of search results more than those on subsequent pages and they usually do not go past Page 1.
      By implementing effective SEO strategies, you can build a strong online presence and establish your brand as a reliable authority in your industry. 
    3. UX or User experience: SEO involves optimising your website’s structure, content and user interface to provide a better user experience.
      A well-optimised site is easy to navigate, has ‘Flow’ and NO ‘Friction‘, loads quickly and provides relevant and valuable, useful content.
      This leads to increased user satisfaction, longer visit durations and lower bounce rates, which can positively impact your search rankings.
    4. Content quality and relevance: Content continues to play a crucial role in SEO.
      However, there has been a shift towards prioritising high-quality, relevant and authoritative content with Google’s E-E-A-T
      Google increasingly rewards sites that produce in-depth, comprehensive and user-focused content, while penalising thin or low-quality content.

    5. Targeted traffic: SEO helps attract targeted traffic to your website.
      By optimising your site for relevant keywords and phrases, you can reach users who are actively searching for products, services, or information related to your business or niche
      Well done SEO increases the likelihood of attracting visitors who are more likely to convert into customers or engage with your content. Both are valuable actions!
    6. Mobile-first indexing: With the rise of mobile devices, Google has shifted to a mobile-first indexing approach. This means that Google primarily uses the mobile version of a website’s content for indexing and ranking.
      Websites that are mobile-friendly and responsive are prioritised in search results.

    7. Algorithm updates: Google continues to refine its search algorithms to provide more relevant and user-friendly results.
      Major algorithm updates, such as Panda, Penguin, Hummingbird and BERT, have focused on factors like content quality, user intent, natural language processing, and site authority.
      These updates have impacted ranking factors and SEO strategies.No SEO  Results?  Book a Free call today!