by maggie | Business Strategy Consulting, SEO
The wording of your Header Navigation Menu can (and does) play a role in how Google crawls and indexes your website. Google’s crawlers analyse the content of your site’s pages (from top to bottom) to understand their context and relevance for people typing...
by maggie | Business Strategy Consulting, SEO
The Footer Menu serves as a navigational element that appears at the bottom of your site’s page(s). It provides users with easy access to important links and information. What are the differences between Footer and Header Navigation Menus? The Footer Menu and...
by maggie | Business Strategy Consulting, Content Marketing
In August 2022, Google rolled out a significant update called “Helpful Content”. Google explains this update in these ways : “Google Search is always working to better connect people to helpful information. To this end, we’re launching what...
by maggie | Business Strategy Consulting, Content Marketing
What is the New Business Opportunity concept we call GREEN PUMPKINS? It’s a concept/ analogy JumpStart’s Team coined, that we use to explain a particular concept to our clients. The essence of the “Green Pumpkins” concept? Using the data and...
by maggie | Business Strategy Consulting, JumpStart Matrix Online Marketing Services
Online Marketing, Business Consulting and Coaching All my Clients tell me it is difficult to compare “apples to apples” with online marketing products and services. That’s where JumpStart Matrix consultants come in: We have the expertise to tell you...
by maggie | Business Strategy Consulting, Guide to Success Online
We will start sharing articles we find that really share our point of view… or at least are attempting to! “Stop Copying Your Competitors: They Don’t Know What They’re Doing Either” by Peep Laja. The Point: Many will point out the issues with web...
