by maggie | Business Strategy Consulting, Content Marketing
I was a guest expert on an Online Marketing All Day Event recently., I explained to the groups that Keyword Research is fundamental to your success online. A few people asked me ” How can we do our own Keyword Research and not have to pay other people to do...
by maggie | Business Strategy Consulting
GA4 is replacing the current version of Google Analytics (Universal Analytics or UA) in July 2023, so your technical support experts needs to move on this immediately. Google officially confirmed that Universal Analytics will cease to exist after July 1, 2023, meaning...
by maggie | Business Strategy Consulting, SEO
Friction on a website refers to any element or aspect in your site’s design that creates obstacles, confusion or frustration for visitors, hindering their ability to navigate, complete tasks, or achieve their goals It represents the points of resistance or...
by maggie | Business Strategy Consulting, SEO
The term “flow” on a website typically refers to the smooth and intuitive navigation experience that visitors have as they interact with the site. It encompasses (or should) the logical sequence of steps or actions a visitor to your site takes, from...
by maggie | Business Strategy Consulting
DDDM, or Data-Driven Decision Making, refers to the practice of using data and analytics to inform and guide decision-making processes within an organisation. It involves collecting, analysing and interpreting data to gain insights and helps any business make more...
by maggie | Business Strategy Consulting, SEO
A site audit is a comprehensive analysis of a website to assess its performance, usability and overall ‘health’ It involves evaluating various aspects of the website, including its design, content, technical elements, SEO and UX (User Experience) The...
