DDDM – what is it? Most business owners eyes glaze over when I start talking about data and DDDM (Data Driven Decision Making). I get it. Let me try to simplify this and help you understand why your business NEEDS someone that looks at data to help your bottom...
ChatGPT and SEO; there is so much talk out there about the impact of AI ( Artificial Intelligence) particularly when it comes to Search Results & SEO strategy Think of Google’s Algorithm and ChatGPT’s approach in the Search Engine Results Pages (SERPs) as...
I was a guest expert on an Online Marketing All Day Event recently., I explained to the groups that Keyword Research is fundamental to your success online. A few people asked me ” How can we do our own Keyword Research and not have to pay other people to do...
GA4 is replacing the current version of Google Analytics (Universal Analytics or UA) in July 2023, so your technical support experts needs to move on this immediately. Google officially confirmed that Universal Analytics will cease to exist after July 1, 2023, meaning...
Friction on a website refers to any element or aspect in your site’s design that creates obstacles, confusion or frustration for visitors, hindering their ability to navigate, complete tasks, or achieve their goals It represents the points of resistance or...
The term “flow” on a website typically refers to the smooth and intuitive navigation experience that visitors have as they interact with the site. It encompasses (or should) the logical sequence of steps or actions a visitor to your site takes, from...