What is involved in a Website Audit?
A Site Audit is a comprehensive analysis of a website to assess its performance, usability and overall ‘health’ It involves evaluating various aspects of the website, including its design, content, technical elements, SEO and UX (User Experience) The...
How to Close the Consumer “Confidence Gap’ for Your Business?
Google talks about this ” Consumer Confidence Gap” “In today’s increasingly uncertain environment, for consumers, the confidence gap can feel wider than ever. That is, the space between wondering and knowing that they’ve made a confident purchase...
How often does Google Search change?
Part of being Strategic Online Marketing Consultants means just like any other Industry professional, we need to keep up to date on all things Google. That means reading, reading, reading and across diverse sources, that must be reputable and with deep knowledge. Then...
What is a “Hook” on a Sales Landing Page?
A Hook on a sales landing page refers to a compelling and attention-grabbing element or message, designed to captivate visitors and entice them to take a desired action, such as making a purchase, signing up for a service, or providing their contact information. The...