02 5698 5445 Maggie@JumpStartMatrix.com
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JumpStart Matrix -  Online Marketers
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  • Online Strategy Consulting
    • Business Strategy Consulting
  • SEM
    • What is a ‘Google Partner’ Digital Marketing Agency?
    • SEM and PPC Advertising
    • Why your Website Needs SEM with Google Ads (Adwords)
  • SEO
    • SEO – Search Engine Optimisation
    • Content Marketing
  • Get Started
    • How JumpStart Matrix Can Help Your Business
      • Site Audit Report
      • WordPress Websites
      • JumpStart Matrix Monthly Site Maintenance Plans
    • Guide to Success Online
      • Guide to Success Online
      • How to?
      • Be Found Online as an Expert in your Niche
Why does my site need Google’s new Analytics GA4?

Why does my site need Google’s new Analytics GA4?

by maggie | Business Strategy Consulting

GA4 is replacing the current version of Google Analytics (Universal Analytics or UA) in July 2023, so your technical support experts needs to move on this immediately. Google officially confirmed that Universal Analytics will cease to exist after July 1, 2023, meaning...
What is Friction on a Website?

What is Friction on a Website?

by maggie | Business Strategy Consulting, SEO

Friction on a website refers to any element or aspect in your site’s design that creates obstacles, confusion or frustration for visitors, hindering their ability to navigate, complete tasks, or achieve their goals It represents the points of resistance or...
What is the “flow” on a website and how does it impact your site’s results?

What is the “flow” on a website and how does it impact your site’s results?

by maggie | Business Strategy Consulting, SEO

The term “flow” on a website typically refers to the smooth and intuitive navigation experience that visitors have as they interact with the site. It encompasses (or should) the logical sequence of steps or actions a visitor to your site takes, from...
What is DDDM? (Data Driven Decision Making)

What is DDDM? (Data Driven Decision Making)

by maggie | Business Strategy Consulting

DDDM, or Data-Driven Decision Making, refers to the practice of using data and analytics to inform and guide decision-making processes within an organisation. It involves collecting, analysing and interpreting data to gain insights and helps any business make more...
What is involved in a Website Audit?

What is involved in a Website Audit?

by maggie | Business Strategy Consulting, SEO

A Site Flow & Conversion Audit is a comprehensive analysis of a website to assess its performance, usability and overall ‘health’ It involves evaluating various aspects of the website, including its design, content, technical elements, SEO and UX (User...
How to Close the Consumer “Confidence Gap’ for Your Business?

How to Close the Consumer “Confidence Gap’ for Your Business?

by maggie | Blog, Business Strategy Consulting

Google talks about this  ” Consumer Confidence Gap” “In today’s increasingly uncertain environment, for consumers, the confidence gap can feel wider than ever. That is, the space between wondering and knowing that they’ve made a confident purchase...
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