What is Google’s “Helpful Content” Update?
In August 2022, Google rolled out a significant update called “Helpful Content”. Google explains this update in these ways : “Google Search is always working to better connect people to helpful information. To this end, we’re launching what...
The ‘Green Pumpkin’ concept for New Business Opportunities
What is the New Business Opportunity concept we call GREEN PUMPKINS? It’s an analogy JumpStart’s Team coined, that we use to explain a particular concept to our clients. The essence of the “Green Pumpkins” concept? Using the data and research...How to Hire an SEO Agency
Hi, I’m Malie Ohye and I work with Google search. I’d like to share advice to help you hire a useful SEO and prevent hiring a bad SEO, one who you might pay a lot of money without positive results or even worse, one who implements shady practices on...Business Strategy Consulting and Coaching
Strategic Online Marketing, Business Consulting and Coaching All my Clients tell me it is difficult to compare “apples to apples” with online marketing products and services. That’s where JumpStart Matrix consultants come in: We have the expertise to...