What is a “Hook” on a Sales Landing Page?
A Hook on a sales landing page refers to a compelling and attention-grabbing element or message, designed to captivate visitors and entice them to take a desired action, such as making a purchase, signing up for a service, or providing their contact information. The...
Why is the Header Navigation Menu Wording important on a Site?
The wording of your Header Navigation Menu can (and does) play a role in how Google crawls and indexes your website. Google’s crawlers analyse the content of your site’s pages (from top to bottom) to understand their context and relevance for people typing...
The Footer Menu vs Header Navigation Menu
The Footer Menu serves as a navigational element that appears at the bottom of your site’s page(s). It provides users with easy access to important links and information. What are the differences between Footer and Header Navigation Menus? The Footer Menu and...
What is Google’s “Helpful Content” Update?
In August 2022, Google rolled out a significant update called “Helpful Content”. Google explains this update in these ways : “Google Search is always working to better connect people to helpful information. To this end, we’re launching what...