by maggie | Business Strategy Consulting, SEO
The wording of your Header Navigation Menu can (and does) play a role in how Google crawls and indexes your website. Google’s crawlers analyse the content of your site’s pages (from top to bottom) to understand their context and relevance for people typing...
by maggie | Business Strategy Consulting, SEO
The Footer Menu serves as a navigational element that appears at the bottom of your site’s page(s). It provides users with easy access to important links and information. What are the differences between Footer and Header Navigation Menus? The Footer Menu and...
by maggie | Business Strategy Consulting, Content Marketing
In August 2022, Google rolled out a significant update called “Helpful Content”. Google explains this update in these ways : “Google Search is always working to better connect people to helpful information. To this end, we’re launching what...
