DDDM – what is it? Most business owners eyes glaze over when I start talking about data and DDDM (Data Driven Decision Making). I get it. Let me try to simplify this and help you understand why your business NEEDS someone that looks at data to help your bottom...
ChatGPT and SEO; there is so much talk out there about the impact of AI ( Artificial Intelligence) particularly when it comes to Search Results & SEO strategy Think of Google’s Algorithm and ChatGPT’s approach in the Search Engine Results Pages (SERPs) as...
I attended a Networking event for local businesswomen this week. I was asked by one of the group “As a Google Agency, does Google send you a list of all the changes & Updates they make?” The answer is No. (I wish!) How do you stay on top of Google...
Creating a strong ‘brand’ involves several important elements that collectively shape the perception, identity and recognition of your business. Not surprisingly, Adobe has some thoughts: What is a brand? A brand is a set of visual assets, stylistic...
Obviously, you need to have a great product or service first, to sell to a “hungry market” Once you do, then you need to look at where , who and how you will get potential clients. Finding your Niche and Sub-niche markets involves a combination of...