Search Engine Marketing (SEM) is a digital marketing strategy aimed at increasing a website’s visibility in Search Engine Results Pages (SERPs) through paid advertising techniques. I like Wordstream’s thoughts below (JSM says this same thing to clients all...
Itβs good to be realistic with yourself and others about your obstacles. Although, like many things, how you perceive obstacles or barriers is half the challenge, especially when creating your own business. Once you get the chance to really think about them, those...
Business and personal motivators or ‘Drivers’ are the motivations and factors that push people to become new business owners or entrepreneurs. These vary from person to person and can play a significant role in shaping their decision to start a business....
I was a guest expert on an Online Marketing All Day Event recently., I explained to the groups that Keyword Research is fundamental to your success online. A few people asked me ” How can we do our own Keyword Research and not have to pay other people to do...
GA4 is replacing the current version of Google Analytics (Universal Analytics or UA) in July 2023, so your technical support experts needs to move on this immediately. Google officially confirmed that Universal Analytics will cease to exist after July 1, 2023, meaning...