I attended a Networking event for local businesswomen this week. I was asked by one of the group “As a Google Agency, does Google send you a list of all the changes & Updates they make?” The answer is No. (I wish!) How do you stay on top of Google...
Creating a strong ‘brand’ involves several important elements that collectively shape the perception, identity and recognition of your business. Not surprisingly, Adobe has some thoughts: What is a brand? A brand is a set of visual assets, stylistic...
Obviously, you need to have a great product or service first, to sell to a “hungry market” Once you do, then you need to look at where , who and how you will get potential clients. Finding your Niche and Sub-niche markets involves a combination of...
Everyone is always telling you to focus on your Avatar or “Ideal Client” to market to effectively! But how to do that!? “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”...
How do you stay clear on your brand/business purpose and mission and think about what and how your business separates you from the competition? Staying clear on your brand/business purpose, mission, and differentiation from the competition requires ongoing reflection,...