by maggie | Business Strategy Consulting
DDDM, or Data-Driven Decision Making, refers to the practice of using data and analytics to inform and guide decision-making processes within an organisation. It involves collecting, analysing and interpreting data to gain insights and helps any business make more...
by maggie | Business Strategy Consulting, SEO
A site audit is a comprehensive analysis of a website to assess its performance, usability and overall ‘health’ It involves evaluating various aspects of the website, including its design, content, technical elements, SEO and UX (User Experience) The...
by maggie | Business Strategy Consulting, SEO
Part of being Strategic Online Marketing Consultants means just like any other Industry professional, we need to keep up to date on all things Google. That means reading, reading, reading and across diverse sources, that must be reputable and with deep knowledge. Then...
by maggie | Business Strategy Consulting, Content Marketing
A Hook on a sales landing page refers to a compelling and attention-grabbing element or message, designed to captivate visitors and entice them to take a desired action, such as making a purchase, signing up for a service, or providing their contact information. The...
by maggie | Business Strategy Consulting, SEO
The wording of your Header Navigation Menu can (and does) play a role in how Google crawls and indexes your website. Google’s crawlers analyse the content of your site’s pages (from top to bottom) to understand their context and relevance for people typing...
