What is SEM? (Search Engine Marketing)
Search Engine Marketing (SEM) is a digital marketing strategy aimed at increasing a website’s visibility in Search Engine Results Pages (SERPs) through paid advertising techniques. I like Wordstream’s thoughts below (JSM says this same thing to clients all...
Common Obstacles to Reaching Your Business Goals
It’s good to be realistic with yourself and others about your obstacles. Although, like many things, how you perceive obstacles or barriers is half the challenge, especially when creating your own business. Once you get the chance to really think about them, those...
What are your Business and Personal ‘Motivators’?
Business and personal motivators or ‘Drivers’ are the motivations and factors that push people to become new business owners or entrepreneurs. These vary from person to person and can play a significant role in shaping their decision to start a business....