DDDM, or Data-Driven Decision Making, refers to the practice of using data and analytics to inform and guide decision-making processes within an organisation. It involves collecting, analysing and interpreting data to gain insights and helps any business make more...
A Site Audit is a comprehensive analysis of a website to assess its performance, usability and overall ‘health’ It involves evaluating various aspects of the website, including its design, content, technical elements, SEO and UX (User Experience) The...
Google talks about this ” Consumer Confidence Gap” “In today’s increasingly uncertain environment, for consumers, the confidence gap can feel wider than ever. That is, the space between wondering and knowing that they’ve made a confident purchase...
Part of being Strategic Online Marketing Consultants means just like any other Industry professional, we need to keep up to date on all things Google. That means reading, reading, reading and across diverse sources, that must be reputable and with deep knowledge. Then...
A Hook on a sales landing page refers to a compelling and attention-grabbing element or message, designed to captivate visitors and entice them to take a desired action, such as making a purchase, signing up for a service, or providing their contact information. The...