What is DDDM? (Data Driven Decision Making)
DDDM, or Data-Driven Decision Making, refers to the practice of using data and analytics to inform and guide decision-making processes within an organisation. It involves collecting, analysing and interpreting data to gain insights and helps any business make more...
What is involved in a Website Audit?
A Site Audit is a comprehensive analysis of a website to assess its performance, usability and overall ‘health’ It involves evaluating various aspects of the website, including its design, content, technical elements, SEO and UX (User Experience) The...
How to Close the Consumer “Confidence Gap’ for Your Business?
Google talks about this ” Consumer Confidence Gap” “In today’s increasingly uncertain environment, for consumers, the confidence gap can feel wider than ever. That is, the space between wondering and knowing that they’ve made a confident purchase...