Google- Yes or No on AI Generated Content?
Is it Ok to use AI (Artificial Intelligence) Tools to create your content? Several of my clients have asked me about AI tools like ChatGPT recently As my challenge (and theirs) is always getting more content actually created and published- and the temptation to just...
What is Google’s E-E-A-T? and how it affects SEO
Google explains “Many creators are familiar with the concept of E-A-T, which is used in how we evaluate if our search ranking systems are providing helpful, relevant information. Would ordinary people feel the results they get demonstrate E-A-T, that is:...
The ‘Green Pumpkin’ concept for New Business Opportunities
What is the New Business Opportunity concept we call GREEN PUMPKINS? It’s an analogy JumpStart’s Team coined, that we use to explain a particular concept to our clients. The essence of the “Green Pumpkins” concept? Using the data and research...