Google Updates and Your Online Marketing
I attended a Networking event for local businesswomen this week. I was asked by one of the group “As a Google Agency, does Google send you a list of all the changes & Updates they make?” The answer is No. (I wish!) How do you stay on top of Google...
What is Friction on a Website?
Friction on a website refers to any element or aspect in your site’s design that creates obstacles, confusion or frustration for visitors, hindering their ability to navigate, complete tasks, or achieve their goals It represents the points of resistance or...
What is the “flow” on a website and how does it impact your site’s results?
The term “flow” on a website typically refers to the smooth and intuitive navigation experience that visitors have as they interact with the site. It encompasses (or should) the logical sequence of steps or actions a visitor to your site takes, from...
What is involved in a Website Audit?
A Site Flow & Conversion Audit is a comprehensive analysis of a website to assess its performance, usability and overall ‘health’ It involves evaluating various aspects of the website, including its design, content, technical elements, SEO and UX (User...