“…We just need to rank on Google”

by | SEM, SEO

Those words. ” We just need to rank on Google ”  We hear them often at JumpStart Matrix. Ranking on Google is something all online businesses want, usually fast.. and cheap!.(SEO no longer works like that) Along with those words  ” we know the site...

What IS a Landing Page?

by | SEM, SEO

A Landing Page is the web page (on your website) where a visitor ‘lands’ after clicking on a Call To Action (CTA) Bear with me .. More Incoming ‘jargon’! Examples?  a PPC (Pay Per Click) Ad in Adwords, an email marketing campaign that leads...