The wording of your Header Navigation Menu can (and does) play a role in how Google crawls and indexes your website. Google’s crawlers analyse the content of your site’s pages (from top to bottom) to understand their context and relevance for people typing...
The Footer Menu serves as a navigational element that appears at the bottom of your site’s page(s). It provides users with easy access to important links and information. What are the differences between Footer and Header Navigation Menus? The Footer Menu and...
Is it Ok to use AI (Artificial Intelligence) Tools to create your content? Several of my clients have asked me about AI tools like ChatGPT recently As my challenge (and theirs) is always getting more content actually created and published- and the temptation to just...
Google explains “Many creators are familiar with the concept of E-A-T, which is used in how we evaluate if our search ranking systems are providing helpful, relevant information. Would ordinary people feel the results they get demonstrate E-A-T, that is:...
Cornerstone content is the core of your website (or should be!) What is Cornerstone Content? Cornerstone content consists of the best, most important articles on your site; the pages or posts you want to rank highest in the Search Engines like Google. Cornerstone...
Most of my clients seem to develop “writers block” after an initial flurry of activity when they first start their new site.I recently talked one such client through getting something up – rather than NOTHING.I know you all hear the phrase...