Google Conversion Tracking:
If you’d like to know which of your keywords lead to clicks and conversions, (ie downloads, sales, leads) conversion tracking can help you.
This Ads tool can show you what happens after customers click on your ad (for example, whether they purchased your product, called from a mobile phone, or downloaded your app)
Start Google Conversions Tracking
There are different types of Conversion Tracking available and we can set them up / customise them for you.
This basic ‘Starter’ package” is for website conversion tracking and takes approximately one hour to set up, configure and test.
Note: eCommerce tracking is a separate product.
How has GA4 changed Conversion Tracking?
From July 1st 2023, Google is transitioning to a NEW Analytics tool GA4.
GA4 has introduced changes to conversion tracking in Google Ads compared to Universal Analytics (UA).
It’s important to note that GA4 is a separate tracking and analytics platform from UA. While UA is still supported by Google, GA4 is positioned as the future of analytics and is receiving ongoing updates and improvements.
As a result, Google encourages users to transition to GA4 for their conversion tracking and analytics needs.
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