“Assets are content pieces that make up your ad with useful business information – giving people more reasons to choose your business.
Assets include the headlines, descriptions, links to specific parts of your website, call buttons, location information and more that come together to make up the eventual ad format that is shown to a user….”
Why you need Ads Assets ( formerly Extensions) in your Campaigns:
Ad Assets tend to improve your ad’s visibility.
They often appear above the search results, rather than along the sidebar.
If 2 competing ads have the same bid and quality, the ad with greater expected impact from assets will generally appear in a higher ad position than the other.
Better ROI (Return on Investment):
Ad Assets can help improve the clickthrough rate (CTR) of your ads. More clicks means more customer traffic and so Sales!
There are a few different Google Ad Assets (Extensions) and they change regularly!
- Call outs
- Structured snippet
- Location Extensions (& Affiliate Location Extensions)
- Price Extensions
- App Extensions
Click Add To Cart to get your free ‘ What are Google Ads Ad (Assets) Extensions ‘ PDF to explain more…and let us get your Ads account rolling better again!
Other available ‘Add on’ options:
Site Functionality Report
Keyword Research Report
Google Analytics Set Up