Feeling Frustrated with SEO? No idea what is a “heading tag’? JumpStart Can Help.
Search Engines like Google ‘crawl’ your site to learn what it is all about, so they know which sites to show to people searching a particular topic.
One of the ways they determine how relevant a site is to the topic being searched, is by looking at and prioritising your Heading Tag structure.

What are Heading Tags and how might they affect SEO?

In HTML coding, there are six different Headings , the largest and H1 and the smallest being an H6

Think of Heading Tags like Titles in a book:

  • The Title of the Page is like an H1 tag
  • Chapter titles are like H2 tags
  • Subsections within book Chapters are like H3 tags etc

To ensure your site has the correct Heading structure to assist your SEO ( Search Engine Optimisation) :

  • You must have the Page Title as your H1
  • You must have other heading tags properly ‘nested’
    ie H1 is the main title and the rest flow in correct order H2, H3 etc
  • Your webpage must have correctly nested headings, which accurately reflects your actual content
    ie “Since some users skim through a document by navigating its headings, it is important to use them appropriately to convey document structure.
    Users should order heading elements properly.
  • For example, in HTML, H2 elements should follow H1 elements, H3 elements should follow H2 elements, etc. Content developers should not “skip” levels (e.g., H1 directly to H3). Do not use headings to create font effects; use style sheets to change font styles for example.” ( eg no ‘bolding’ but instead, properly used heading tags)

Please read more on SEO (Search Engine Optimisation) techniques and requirements on the Web Content Accessibility guidelines here

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