JumpStart Matrix knows the importance of monthly Site Maintenance (especially in these times of increased worldwide Hacking)
JSM has 3 different Plans that encompass StartUp, Business and Enterprise level of monthly website maintenance
*Advanced Image Compression is a service we offer.

What is Advanced Image Compression?

The key to successful image optimisation for web performance is to find the perfect balance between lowest file size and acceptable image quality.
The three things that play a huge role in image optimisation are:

  • Image file format (JPEG vs PNG vs GIF vs WebP)
  • Compression (Higher compression = smaller file size)
  • Image Dimensions (height and width)

By choosing the right combination of the three, we will reduce your image size by up to 80%.
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  1. Image File Format

For most website owners, the only three image file formats that really matter are JPEG, PNG, and GIF. Choosing the right file type plays an important role in image optimisation.
To keep things simple, We use JPEGs for photos or images with lots of colors, PNGs for simple images or when we need transparent images, and GIF for animated images only.
For those who don’t know the difference between each file type, PNG image format is ‘uncompressed’ which means it is a higher quality image.
The downside is that file sizes are
much larger
On the other hand, JPEG is a compressed file format which slightly reduces image quality in order to provide a significantly smaller file size.
Whereas GIF only uses 256 colors along with lossless compression which makes it the best choice for animated images.
We use all three image formats based on the type of image.

  1. Compression

The next thing is image compression which plays a huge role in image optimisation.
There are different types and levels of image compression available. The settings for each will vary depending on the image compression tool we will use.
Most image editing tools like Adobe Photoshop, On1 Photo, GIMP, Affinity Photo, and others come with built-in image compression features.
We will also save images normally and then use a web tool like TinyPNG or JPEG Mini for easier image compression.
Although it’s a bit manual, these two methods allow us to compress images before uploading them to WordPress.
There are also several popular WordPress plugins like Optimole, EWWW Image Optimizer, and others that can automatically compress images when we will first upload them.

  1. Image Dimensions

Normally, when you import a photo from your phone or a digital camera, it has a very high resolution and large file dimensions (height and width).
Typically, these photos have a resolution of 300 DPI and dimensions starting from 2000 pixels and more.
These high-quality photos are well-suited for print or desktop publishing. They are not suitable for websites.

Reducing file dimensions to something more reasonable can significantly decrease image file size.
We will simply resize images using an image editing software.
For example, we optimized a photo with 1.8 MB original file size, 300 DPI resolution, and image dimensions of 4900×3200 pixels.
We chose jpeg format for higher compression and changed dimensions to 1200×795 pixels,and it reduced the image file size to 103 KB.
That’s 94% less than the original file size.

Note: **Advanced Image Compression is only available in our Enterprise level Plan

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