What is a Google Account?
A Google Account is a user account that provides access to Google-owned services
Why do you need to Set up a Google Account?
You need a Google Account to access and use Google services and tools such as Google Adwords, Google Analytics, Google Webmaster tools ( Now Google ‘Search Console’) and other Google-owned Services like a Google+ Page.
Why do you need a separate business account from your personal account?
You need a separate Google Account for each business you operate. If you are a business owner, then you know that you do not keep mix your personal business with your ‘business’ business.
The same applies for the Internet.
Each business should have a personalised Google Account.
A Google account is required for you to take advantage of our Free Google Adwords Account , so you either have to create one for yourself with Gmail (or another Google service) or get JumpStart Matrix to do it for you …then you can start with the Free Adwords account set up