Adwords is the premiere advertising platform owned and set up by Google, for people wanting to advertise online worldwide and reach billions of visitors.
When you are ready to promote your website online, you should look for an Agency to assist you that is Adwords Certified or has an Adwords qualified individual, like JumpStart Matrix.
JumpStart Matrix offers an Adwords set up for new to Adwords people AND options for those who have tried it and for whatever reason- failed!
Many business owners have heard of it Adwords or Search Engine Marketing but simply do not have the time or knowledge to set it up themselves.
Warning: Resist the temptation to hire your brother in law/neighbour/ mate at the pub, who swears he knows how to use his smartphone /tablet/iPad and wants to help you run your Marketing Campaign to “save money”.
This could backfire on you, as you could lose your time and money, as well as potential clients…and probably have to start over again.
Worst case scenario, if your brother in law or mate is ignorant of the many Google rules for Adwords, you could lose your entire account and be suspended (possibly indefinitely) which will also make it impossible for you to open another account
Adwords is a great tool- IF you understand how to use it, as there are so many levels and metrics to be aware of and utilise.
Start here on the ‘Adwords Help Center”
This is why Google has Adwords certification exams and will not list as anyone that is not certified.
Is the person that you are working with or thinking of hiring certified by Google ? Ask them to show your their exam results!
Read Google’s ‘Advertiser Guide: working with a third-party partner’:
“We believe that AdWords can help your business succeed. However, you might not have the time or resources to devote to building – and regularly maintaining – a successful AdWords account. Or maybe you’d just like some help from an expert.”
As JumpStart Matrix hears these kind of stories for people who come to us to salvage their Adwords, we thought we would it was time that we started to write about this and help people with this issue.
Have you read this information by Google On Adwords?
- Confused already?
- Tired of reading?
- You’ve now spent too much time trying to work it out yourself?