Defining your Marketing Goals: Get Focused and Get Found

Have a site that is NOT performing as you would like? We can help.
Order a Site Audit from JSM to review and fix your site’s “flow” and make sure your Sales Funnel is working!

Do you know what words people use to look for what you do or sell?
Don’t Guess! Order a thorough Keyword Research to start on your niche market.
This will ensure that any steps you take moving forward will be aligned with your vision and goals for your brand, to start implementing effective online marketing strategies to build your business.
You are just starting the journey of creating your own business?…Exciting!
There is a lot to consider.
Most importantly, you need to focus on and clearly define your goals, as well as determine your target audience, ideal client and niche.
When starting a business, there are several common questions that entrepreneurs often ask

  • What’s my business idea?
    Entrepreneurs often start by brainstorming and refining their business idea, focusing on a unique value proposition that addresses a specific need or problem.
  • Is there a market for my product or service?
    Validating the demand for your offering is crucial. Is there a “Hungry Market” ?
    Entrepreneurs ask this question to assess the potential customer base and identify their target market.
  • How do I create a business plan?
    A business plan outlines your business strategy, goals, target audience, financial projections and more
    Entrepreneurs often seek guidance on creating a comprehensive business plan. Our eBook will help.
  • How do I build a strong brand?
    Branding involves creating a distinct identity for your business.
    Entrepreneurs often seek advice on crafting a brand message and establishing a consistent brand presence.
    Note Things like designing a logo can be expensive and cost you the money you will need to market your new business, so leave graphics till last-  UNLESS you have a big budget!
  • How do I market my business?
    Marketing is essential for attracting customers. SEO is needed, but the fastest way to get “eyeballs” or traffic to your site is through Google Ads
    Entrepreneurs ask about different marketing strategies, including social media, content marketing all types of paid advertising and PR
  • What does the JSM eBook Cover?
    This eBook is intended for you as a document that helps you get clarity on your goals, niche and audiences.Step by Step Chapters on Business and Personal Drivers, your Niche, Mission and Values to fill in as you go, so when it’s done, you will have something written down to provide to anyone to discuss your online marketing needs and goals.

This new document you will create (using our eBook) would explain the basics of your brand and vision, what you feel you want and need from your Marketing Campaigns, content, overall brand image.
In our experience, it’s valuable for you to crystallise those thoughts and ideas to move forward.
Know that the principles of establishing a marketing strategy are the same, no matter the actual size of the company 

You need strategic online marketing help in accomplishing these Goals.
Being up-to-date with what works and what doesn’t right now in your niche market, especially as marketing has changed so much in the last few years as new marketing platforms have become available, how do we stay really focused?
And the next steps for you, after working through our eBook, to ask and refine what is the best structure for defining and building your marketing strategy?
This will provide you a way forward and a direction for the business, where you are right now in the present and where you want to go in the future.

Or really in a hurry? No problem

No idea where to start? Book a Free Call today!