What are Google Ad Extensions?

Why you need Ad Extensions in your Adwords Campaigns:

Just one adwords tip for you ( or your marketing team) ….make sure you have maximised the use of ‘ad extensions’ to get more ‘virtual real estate’ for your ads!

Google explains:

Ad extensions create more reasons to click your ad!

“Ad extensions are a type of ad format that show extra information (“extending” from your text ads) about your business.
Some can be added manually and others are automated.
Improved visibility: Ad extensions tend to improve your ad’s visibility.
They often appear above the search results, rather than along the sidebar.
If two competing ads have the same bid and quality, the ad with greater expected impact from extensions will generally appear in a higher ad position than the other.
Better return on investment:
Extensions can help improve the clickthrough rate (CTR) of your ads. More clicks means more customer traffic.”
There are currently 6 different manual Google ad Extensions:

  • Apps
  • Calls
  • Locations
  • Sitelinks
  • Call outs
  • Reviews